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How to write vision mission statement

Mission statement provides focus. It should answer:

  • What do you do?
  • For whom?
  • Why?

Vision statement describes the future, as you see it. It should:

  • Inspire
  • Create excitement
  • Motivate

Values describe your organizational culture. They should:

  • Guide how you do business internally and externally.
  • Resonate with your employees and stakeholders (clients, suppliers, etc.).
  • Define your culture and beliefs. 

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